A biologist by education,
a photographer by vocation.
I'm Marcos Schonholz. I run Spoonbill Productions out of a small farm in Jupiter Farms, Florida.
Just like the spoonbill, we work patiently, observe closely, and stay rooted in our community.
From research to production.
Growing up in Buenos Aires, my love for nature started early. Living in the concrete jungle was confusing, and I often felt very different from my peers. My happy place was outside in the countryside, connecting with animals and nature. Politics and the economy were confusing to me — I needed to understand how creation and the living world actually work.
I was studying at a local community college to become a paramedic when I watched two TED talks that changed my path: Six Ways Mushrooms Can Save the World by Dr. Paul Stamets, and Biomimicry in Action by Dr. Janine Benyus. I transferred to the College of Charleston to pursue a Bachelor of Science in Biology, focusing on Botany and Ecology — plants are responsible for capturing all the energy we use, and ecology taught me how every living species interacts with the others and with its environment. I was fortunate enough to work as a student researcher in two different labs.
In 2015, I bought my first GoPro and started diving — making my first photographs and videos underwater. The more I shot, the more I wanted to shoot. I upgraded my gear and began chasing kitesurfers and windsurfers along the coast, learning to read the water, the light, and the rhythm of an athlete in motion. In 2016, that work led to my first professional job: documenting a charity bicycle ride across Israel for the Arava Institute for Environmental Studies, an organization doing peacebuilding through environmental cooperation. That trip is where everything clicked. I realized this was the work I wanted to do, and I began transitioning out of the lab and into production. I've kept coming back to the Israel Ride every year since — it's the longest-running relationship in my career, and it's where the Arava Institute became part of how I think about this work.
A few years later, the network that started on that first ride brought me back to the United States. Michael Eisenberg — who I met as the videographer at the 2016 Israel Ride and who has been a close collaborator and friend ever since — brought me onto the production team at the 2020 Honda Classic with IMG. That contract is the reason I was able to move from Eilat back to the US after nearly a decade. The work, the place, and the people all converged in the same year, and the relationships built on that ride are still at the center of the studio today.
My science background is still very much with me. Research taught me attention to detail, methodology, and structure — habits I bring to every shoot, every edit, every deliverable. I'm also deeply comfortable with technology, which keeps the production process tight and the final work clean. I take pride in showing up prepared, doing the work thoroughly, and caring about the outcome the same way my clients care about it.
These days I'm slowly circling back to where I started. I live on a small farm in Jupiter Farms with chickens, ducks, bees, and a garden — the beginnings of a permaculture practice I'm building under the name Tikkun Adamah. The underwater work that started everything stayed close too: I co-founded WeSea, a marine-conservation nonprofit, in 2018. The biologist never really left — he just picked up a camera.
How Spoonbill works.
Spoonbill is a production studio, not a one-person show. The day-to-day work is mine — first call, shoot direction, edit pass, delivery — but any project that needs more hands or specific skills scales to its scope: a trusted bench of freelance photographers and videographers I've worked with for years, and a partner studio when a job is bigger than one crew. You hire Spoonbill; the right team shows up — one point of contact and one creative eye from first conversation to final delivery.
Studio network.
Spoonbill's network is small and named. The relationships are real, the work is recurring, and it grows slowly on purpose.
- Eisenthesky Productions (Michael Eisenberg) — a partner studio and friend since the 2016 Israel Ride. Event, wedding, and brand work flows both ways.
- Wise Owl Multimedia — a production company we both produce for and partner with on corporate and event work.
Credentials.
- BS, Biology (Botany & Ecology focus) — College of Charleston.
- ~10 years shooting events & sports professionally — Since November 2016.
- Founder, Spoonbill Productions (Jupiter Farms, FL, 2023–present); previously Hoopoe Digital (Eilat, Israel, 2016–2023).
- Co-founder, WeSea — marine-conservation nonprofit (2018–present).
Let's talk about your project.
Whether it's a wedding, a brand shoot, real estate, or something we haven't done yet, the best place to start is telling me what you have in mind.