We try to use as little tracking as we can. Here's what's available and what each one does.
Helps us see which pages people visit and which work gets clicked. Off by default. Left off, Google Analytics still gets an anonymous ping — no cookie, no ID that leads back to you. Switched on, it sets a cookie so we can tell a returning visitor from a new one.
Lets Meta and Google know when an ad you clicked led you to our intake form. Off by default. Does nothing unless we're actively running campaigns.
